IFH 152: How to Build an 8 Million Following YouTube Empire with RocketJump’s Dez Dolly

April 18, 2017

How to Build a YouTube Empire with RocketJump Co-Founder Dez Dolly

So I want you to get ready for an epic podcast. Have you ever been surfing through Youtube and come across a channel with 5, 8, 10 million followers and ask yourself:

"How the hell did they build that audience?"

I do all the time. Over the last year, I've had the pleasure of working on a killer new show called Dimension 404 for Hulu and Lionsgate

The series is created and produced by the boys over at Rocket jump. Now, Rocketjump is one of those Youtube channels with 8 million followers I was talking about. I had the opportunity to sit down with on of the co-founders of Rocketjump and show runner of Dimension 404 Dez Dolly.

Here some more info on Dez Dolly:

Desmond Dolly is a writer, director, producer who got his start in the industry selling TVs at an Indiana Best Buy. After graduating USC Film School - Dez wrote and directed an independently financed feature film, Champion of Glory, while climbing the ranks as a commercial director & editor. Building a post production company from the ground up, Dez cut his teeth on AAA ad campaigns, boasting a client roster that includes Google, Viacom, Warner Brothers, Fox, Visa, Kraft, Dodge, Samsung, and AT&T, to name a few.

In 2010, Dolly partnered with film school classmates Freddie Wong and Matt Arnold to form the digital production company and entertainment banner, RocketJump.com. There, Dez and his partners pioneered new forms of online video, bringing professional content to the YouTube platform. Their culturally influential viral videos have accumulated over 7 million subscribers and tallied over one billion views, making Dez one of the most watched video directors on the global web.

The first season of his flagship web series, Video Game High School, gained over 130 million cumulative views over 21 episodes, and was named "#1Web Series of 2013" by Variety. Season 3 was heralded as a must-see People pick in 2014, and was nominated for a 2015 Producers Guild Award for Outstanding Digital Series.

Dez Executive Produced and co-starred in the Hulu docu-reality series, RocketJump: The Show. In 2017, Dolly renewed his first look deal with Lionsgate and served as creator and executive producer of Hulu sci-fi anthology series, Dimension 404.

Dez is a wealth of information and drops some MAJOR knowledge bombs in this episode. If you've ever wondered how you could build an audience of almost 8 million the perk up your ears and get ready to take notes.

Enjoy my conversation with Dez Dolly from Rocketjump.

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