June 21, 2016
Film Crowdfunding Campaign
So today is the day. The THIS IS MEG Film Crowdfunding Campaign is LIVE! Click here to check it out: Down the Filmmaking Rabbit Hole. I've been working for months on the campaign and am very proud of what I and the team has done. So below I wanted to share the Top ten tip I have learned from the many experts, guest and successful campaigns I've reviewed in prepping for my launch.
I'll be going in greater detail on all these topics in the podcast so definitly take a listen: Top 10 Tips to Launch a Film Crowdfunding Campaign
Top 10 Tips to Launch a Film Crowdfunding Campaign
Assemble a Team Ahead of Time: You are not an island! You need a group of amazing people who are willing to help you on this journey. Check out our Launch Team for THIS IS MEG - Click here
30 day campaigns works best: Of all the film campaigns that met their goals, 32.71% of them ran their campaigns for 30-39 days, while only 13.87% of successful campaigns ran for 60 days.
Keep your campaign page updated: On average, successful film campaigns post 5 updates. Updates can include anything from press mentions, new incentives, celebrity endorsements, events, – anything that you think your community would be interested in. After all, your contributors are giving their money to help bring your film to the screen, so naturally they’ll be interested in any updates you provide. Continually updating your campaign page is one of the best ways to keep your community and fans involved in the process.
Estimate Costs Carefully: So many filmmakers just pull a budget out of their butts. Breakdown what you really need for your entire filmmaking journey.
Study Successes and Failures: I studied sooooooo many campaigns before we launched. I took courses (see free crowdfunding campain below) and analized both successes and failures.
Give Fans An Inside Look: People want to be part of the process. Bring them into your process, your filmmaking craftmanship.
Add New Perks through the Campaign: One unique aspect of film campaigns is that filmmakers have an huge range of creativity for your incentives. From signed memorbilia to meet-and-greets to set visits, you have lots of ways to incentivize your backers to help you reach your goal.
Include affordable perks: Don't make the incentives for the private sky boxes, create incentives for the bleachers too. Make the journey accessable to all who want to join the trip.
Include a pitch video: For God's sake make a good pitch video. I go into a ton of detail on this in the podcast. Check out our pitch video and let us know what you think:
Build an Audience & Networking: I can not stress the importance of building and audience before you launch. Not only that but also know where the audience for your film hangs out online so you can reach them.
Right click here to download the MP3
LINKS AND RESOURCES MENTIONED IN THIS EPISODE